BPW Women in Business

BPW Women in Business

Jul 24, 201911:15 pm

Jul 25, 201906:00 am(GMT+0)


Caboolture Hub 4 Hasking Street Caboolture

Event details

Welcome to BPW Women in Business Workshop

This workshop is for all women in business - whether you have just started your business, have been going for a while, working in a business or thinking about starting a business.

Whilst the focus is on small business the topics discussed will be valuable for all businesses.

There is an awesome line up of speakers:

Amanda Zeller - Acting Regional Commissioner QLD Australian Securities and Investments Commission (ASIC) presenting:

  • ASIC's Role in regulating Small Business,
  • how ASIC supports small business,
  • resources available to assist small business owners

In May 2019, Amanda was appointed Acting Regional Commissioner, Queensland of the Australian Securities and Investments Commission (ASIC). Amanda joined ASIC in 2006, and has held a number of roles within the agency. Currently Amanda is the Senior Manager, Markets Operations supporting strategy, business delivery and business improvement initiatives within the broader Markets group of ASIC. Previously, Amanda had been a Senior Manager within Corporations, the business unit regulating corporate transactions. 


Amanda holds a Bachelor of Commerce, and is a member of CPA Australia.

Maree Adshead - Queensland's Inaugural Small Business Champion presenting:

  • How small businesses can make the most of her role
  • Where to find information about support and grants
  • Other issues and priorities of small businesses

Maree Adshead is Queensland's inaugural Small Business Champion, a role which gives voice to the priorities and issues of the 438,000 small businesses of Queensland. An interface between small business and Government at all levels, it is Maree’s job to help make it easier to do what small business does best – get on with business!

Having been a partner of a national law firm, co-founder of a tech start-up, founding CEO of the Open Data Institute in Australia, and at the helm of small businesses and industry groups for years, Maree has a lot of experience with bringing together business, industry, academia and government to drive practical change.

The role of the Small Business Champion was established by Queensland Government to support small business and ensure they have the best chance to start, grow and employ.

Local Business Women:

Jo-Anne Chaplin B. Bus FIPA - SMS Pathways Pty Ltd presenting:

Self Managed Super Funds:

  • what are they
  • what's in it for me
  • tips and traps

Jo-Anne Chaplin is a licenced representative of SMSF Pathways Pty Ltd, and has been advising and administering Self Manager Superannuation Funds for many years. During this time she has assisted many trustees to achieve wealth using their Self Managed Super Fund. Her passion is to see the SMSF used as a compliment to the wealth creation strategies of small businesses and investors. To this end focus is placed on education and support in assisting SMSF trustees to manage their funds competently and with specialist assistance if required.

Astrid Kuenne- Your Brand Management presenting:

What's missing in your business:

  • The importance of Branding your business
  • Website strategies and must haves to promote your business
  • Facebook strategies to help you promote your business on social media

Astrid is the owner of Your Brand Management and she specialises in website and graphic design. Astrid works with small businesses to get their business up and running whether it be a new website, business cards or anyone that is looking to rebrand or redesign to a new image. What sets her apart is that Astrid keeps the cost down for the struggling small businesses who are starting out or wanting to put a new spin on their business and giving it a boost.


Astrid has over 20 years’ experience in this industry and loves being able to create artwork for her clients. Astrid is here to serve you and find out what you are looking for in a design. Whether it be graphics or website, she is able to use what she has learnt from talking with you a fantastic design to suit your needs and requirements. Astrid can help you in all aspects of your business, from buying your domain, providing hosting with a few different platforms, help you with any graphics along the way, all to support and promote your business.

Tina Kirwan - Running The Numbers presenting:

Essential tax tips for your business:

Michelle Fleming - Michelle Fleming Communications, Communication Strategist presenting:

How to find the right media for your business:

  • Learn the four-step process to writing a media release 
  • How to choose the right newsworthy angle
  • One industry secret that will get you seen by the media

Michelle Fleming is a Communication Strategist who is committed to directing your success through strategic communication plans.


With several years’ experience as an award winning journalist and industry recognised communication professional, Michelle has worked with amazing clients with similar worries and concerns you might have and has guided them to build their credibility and authority with their customers through strategic communication plans and media exposure.


Michelle’s path to becoming a communication strategist was very clear to her. After working as a journalist and later as a public affairs officer with Queensland Police Media, she found the clients she worked with were blown away with her creative approach so much so she become the person they asked for to run their promotional projects.


Michelle realised her true passion was to provide that creative edge to business women so they could be heard through the noise of their competitors.

Paula Burgess - Owner Virtual Assistants Firm presenting:

The value of a Virtual Assistant

  • What is a Virtual Assistant and how can they help you and your business
  • What tasks specifically in your business you can outsource to save you time and money.
  • Find out how using a Virtual Assistant works, the costs involved and some tips to help you find a Virtual Assistant.

About BPW

BPW Australia members represent a diversity of women's expertise and aspirations across the private, public and non-profit sectors.

Locally, BPW clubs across Australia have been proactive in women’s affairs for a long time. For the past 70 years, BPW has supported, encouraged and educated women and girls, succeeding in our lobbying efforts to influence local and national governments to address women’s issues.

BPW has a strong focus on professional and personal development. BPW Australia continues to deliver programs that develop leadership through building women's competence, capacity and confidence in their personal and professional arenas.

BPW Australia takes national action for women’s equality – at work, on boards, in leadership.

Aims of BPW

To organise Business and Professional Women to use their abilities and strength for the attainment of the following objectives:

  • To work for high standards of service in business and the professions.
  • To encourage women and girls to acquire education, occupational training and advanced education, and to use their occupational capacities and intelligence for the advantage of others as well as themselves.
  • To stimulate and encourage in women, awareness and acceptance of their responsibilities to the community, locally, nationally and internationally.
  • To work for equal opportunities and status for women in the economic, civil and political life in all countries, and to work for the removal of all discrimination. And,
  • To promote world-wide friendship, co-operation and understanding between business and professional women.