Vogelstruys Business Center; Hullenbergweg 280; 1101 BV Amsterdam; The Netherlands
GREAT DEMO! DEMONSTRATION EFFECTIVENESS
1.75-DAY PUBLIC WORKSHOP
Create and Deliver Surprisingly Compelling Software Demonstrations
“Do The Last Thing First” — the recipe for a Great Demo!
This is an interactive workshop with Natasja Bax geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we’ll help you turn it into a surprisingly compelling demo!
'Peter Cohan's Great Demo method really works. It helped us win DEMOgod, and it has allowed us to explain our offering much more clearly to prospects.' Chaim Indig, CEO, Phreesia
The public workshop is designed for teams. We therefore strongly recommend registering with a colleague. Individual registration is allowed under certain conditions.
Establish a framework, including skills and processes, to create and deliver improved software demonstrations to increase success in the sales and deployment of your offerings.
WORKSHOP DELIVERABLES AND SPECIFIC LEARNING OBJECTIVES
Participants will learn how to:
Participants complete the Workshop equipped with:
The Great Demo! methodology delivers targeted 'what's in it for me?' benefits right up front, followed by rapid, targeted proof, and then further, more detailed exploration in accord with the audience's level and depth of interest. This proven, highly successful method maps extremely well to the specific needs and constraints of audiences that can include senior management, middle management, end users, and IT staff.
ABOUT THE SPEAKER: Natasja Bax, owner of The DemoScene
Natasja Bax is the founder and principal of The DemoScene, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations.
The bulk of her experience is with complex enterprise software sold to varied audiences in a range of vertical markets. For many years she has been a presales consultant and the last 10 years she has been training and coaching presales consultants to improve their skills.